Normally $10,000. Available for $5,000 through year-end for a limited number of practices.
When we talk to owners, the theme is almost always the same:
“We know we could be doing better… we just don’t know exactly where to look.”
They have reports. They have data... somewhere. Their team is busy.
But the connection between all of it isn’t clear.


Do you know your consult-to-treatment conversion rate?
Your actual revenue per hour for every provider?
Your average patient spend (and how it compares to industry benchmarks)?
Your compensation ratios and whether payroll is structured correctly?
Your provider capacity and utilization (and who's underperforming)?
Your patient acquisition cost and where money is leaking?
Your retail percentages and annual patient value?
Most practices are already putting in the effort. The real challenge is knowing what your numbers are and what actually deserves attention.
When you’re unsure which numbers matter (or what those numbers are telling you), it’s easy to get pulled in ten different directions.
Teams stay busy, but the work doesn’t always connect to the outcomes you want. And that’s usually when growth starts to level off. Not because the team isn’t capable, but because no one has a solid read on what’s happening behind the scenes.
The Business Evaluation gives you that visibility.
It shows you where to focus, what to adjust, and which decisions will make the biggest difference—so you’re not relying on hunches or “it feels like this might be the issue” conversations.
Do you know your consult-to-treatment conversion rate?
Your actual revenue per hour for every provider?
Your average patient spend (and how it compares to industry benchmarks)?
Your compensation ratios and whether payroll is structured correctly?
Your provider capacity and utilization (and who's underperforming)?
Your patient acquisition cost and where money is leaking?
Your retail percentages and annual patient value?
Most practices are already putting in the effort. The real challenge is knowing what your numbers are and what actually deserves attention.
When you’re unsure which numbers matter (or what those numbers are telling you), it’s easy to get pulled in ten different directions.
Teams stay busy, but the work doesn’t always connect to the outcomes you want. And that’s usually when growth starts to level off. Not because the team isn’t capable, but because no one has a solid read on what’s happening behind the scenes.
The Business Evaluation gives you that visibility.
It shows you where to focus, what to adjust, and which decisions will make the biggest difference—so you’re not relying on hunches or “it feels like this might be the issue” conversations.
This is the smartest move you can make for your practice to be set up for success in 2026.
Most teams are busy. Most providers are booked. Most owners have reports somewhere.
The Business Evaluation is not a quick review or a surface-level audit.
It’s a full diagnostic of your practice, built from the same framework Terri and her team use with top-performing medical spas, dermatology practices, and plastic surgery centers.
Here’s what’s included:
A comprehensive analysis of your practice
We review your financials, KPIs, provider performance, operations, patient journey, pricing, compensation structure, marketing, and capacity. Every part of the business is examined so you can see what’s contributing to growth and what’s slowing it down.
A formal written evaluation
You’ll receive a complete report outlining our findings: what’s working, what’s not, where revenue is being lost, and the areas with the highest potential for growth. This becomes your reference point for decisions moving into 2026.
A 90-minute strategy review call
A senior TRC consultant walks you and your leadership team through the report. We explain the numbers, the trends, the opportunities, and the priorities. This call alone often uncovers insights practices have been missing for years.
A prioritized action plan
You’ll know exactly what to focus on next. What to fix first, where to allocate resources, what to stop doing, and how to improve efficiency and profitability without adding unnecessary expenses.
Benchmarks and performance targets
We compare your metrics to industry standards and TRC’s internal benchmarks so you can see precisely where you stand and what “healthy” looks like for a practice at your stage.
Together, these pieces give you a complete understanding
of your practice and a clear plan for what needs to happen next.
Most owners don’t realize how much money their practice is capable of generating until they see the numbers laid out clearly.
After completing a Business Evaluation, many practices uncover six- and seven-figure growth opportunities without:
- buying new equipment
- hiring more staff
- increasing overhead
- or running expensive marketing campaigns
This is why the Business Evaluation is priced at $10,000.
It routinely pays for itself many times over.
For a short window, we are offering the TRC Business Evaluation for $5,000.
Not as a discount, but as an opportunity for practices that want to go into 2026 with a real plan, supported by real data.
For some owners, completing the Business Evaluation in December may also fit into year-end reinvestment or tax planning conversations with their CPA.
(We’re not offering tax advice. Your accountant can give guidance based on your entity and accounting method.)
When this window closes, pricing returns to $10,000.

Step 1: Kickoff Data & Collection
Once you reserve your Business Evaluation, you’ll complete a short intake so we understand your goals, team structure, and current challenges.
We’ll then send you a clear, organized checklist of the information we need, including financial reports, KPIs, scheduling data, compensation details, marketing performance, and other operational insights.
Most practices complete this in about 1–2 weeks.

Step 2: TRC Conducts the Full Evalation
Our consulting team reviews every part of your practice using TRC’s proven framework.
We analyze your numbers, provider productivity, capacity, pricing, compensation, marketing ROI, patient journey, and operational structure.
This is an in-depth diagnostic that identifies strengths, gaps, opportunities, and patterns you may not be able to see internally.

3: Your Report & Strategy Review
You receive a formal written evaluation detailing findings, trends, and the areas with the greatest potential for growth.
We then meet for a 90-minute strategy call where a senior TRC consultant walks you and your leadership team through the report, explains what the numbers mean, and outlines a prioritized plan for what to focus on next.
Ready to get started?

140% Growth in Revenue Over 90 Days
"Terri Ross Consulting worked with 20 of our nurse practitioners and physician assistants. ALL of our providers saw growth, ranging from 50% to 140% in just 90 days.
- Sara Bullock
Owner, NP, Director of Skincare
Skin Clique

104% Growth in Revenue Per Hour
"Working with TRC has been truly transformative. We now track KPIs, coach our team using real-time data, and run more impactful consultations. Our revenue per hour has jumped across the board."
- AME Medical Spa

$2.5M Revenue Growth in 12 Months
"Terri and her team provide an incredible amount of actionable, data-driven information and training that is beneficial, along with practical advice. This has resulted in dramatic revenue and profit increases."
- Dr. Francisco Canales, MD
Allego MedSpa

From Struggling Practice to $622K Growth in Year One
"Terri didn't just advise us, she rebuilt the way we operate. We went from years of underperformance to record-breaking growth, including over 520% revenue growth."
- Dr. Andrew S. Frankel, MD
Lasky Aesthetics & Laser
Secure your Business Evaluation for $5,000 before year-end pricing ends. Limited spots available.