ON-DEMAND MASTERCLASS WITH TERRI ROSS

How to Get More Patients to Say "Yes" (Without Discounting Your Services)

Discover the consultation framework Terri Ross teaches aesthetic practices to uncover what patients really want, communicate value, navigate objections, and turn more consultations into booked treatments.

39-minute on-demand masterclass | Immediate access

TRUSTED BY LEADING AESTHETIC PRACTICES

Your Consultation Is Where the Sale Is Won or Lost

Patients walk through your doors already interested. They’ve booked the appointment. They’re sitting in front of you because there’s something they want to change.

You Recommend Too Soon

The conversation jumps from "What treatment are you interested in?" straight into products, procedures, and pricing.

Price Takes Over

Before you've established enough value, the conversation becomes about what treatment costs.

You Hear This:

"I'll think about it."

"I have to talk to my spouse."

Master the conversation, and you change what happens next.

THE LAER METHOD

Are You Listening? Or Just Waiting to Recommend?

At the center of Terri’s approach is the LAER communication model:

LISTEN → ACKNOWLEDGE → EXPLORE → RESPOND

The steps themselves are simple. Knowing when to listen, what to explore, and how to respond is where the skill comes in.

Terri shows you how to use LAER to slow down the conversation, ask better questions, uncover the patient’s real motivation, and understand what matters to them before you recommend a treatment plan.

You’ll learn how to lead the consultation while keeping the patient at the center of the conversation: from discovery and treatment planning to value, objections, and the close.

INSIDE THE MASTERCLASS

What You'll Learn

01
Master the LAER Model

Learn how to Listen, Acknowledge, Explore and Respond, and use each stage to lead a more productive patient conversation.

02
Get Beyond "What Treatment Do You Want?"

Uncover what the patient actually wants to achieve instead of simply taking their requested treatment at face value.

03
Set Up the Sale Before You Make the Recommendation

See how the questions you ask, expectations you set and information you uncover early in the consultation shape what happens when you present the plan.

04
Stop Selling One Treatment at a Time

Move beyond transactional conversations and build a more complete recommendation around the patient’s goals.

05
Price Objection or Value Problem?

Know the difference. And then learn what needs to happen before you ever consider reaching for a discount.

06
Sell Your Expertise, Too

Give patients a reason to choose you by communicating the credentials, training, and expertise behind your recommendations.

Handle "I Need to Ask My Spouse"

Navigate one of the most common objections without getting defensive, discounting, or abandoning the treatment plan.

The Sale Doesn't End When the Consultation Does

Follow-up and handoffs matter. See how what happens after the patient leaves can determine whether an interested patient ultimately books.

Learn the consultation strategies Terri teaches aesthetic practices to improve patient conversations, communicate value, and convert more consultations into booked treatments.

If You Touch the Patient Consultation, This Training Is for You.

Whether you're conducting the consultation, presenting the treatment plan, handling the handoff or following up afterward, you play a role in whether that patient books.

practice OWNERS

practice managers

medical directors

patrient coordinators

injectors

aesthetic providers

front desk teams

sales teams

practice administrators

TERRI ROSS CONSULTING GETS RESULTS

What Aesthetic Teams Say About Training With Terri

140% Growth in Revenue Over 90 Days

"Terri Ross Consulting worked with 20 of our nurse practitioners and physician assistants. ALL of our providers saw growth, ranging from 50% to 140% in just 90 days.

- Sara Bullock
Owner, NP, Director of Skincare
Skin Clique

104% Growth in Revenue Per Hour

"Working with TRC has been truly transformative. We now track KPIs, coach our team using real-time data, and run more impactful consultations.

Our revenue per hour has jumped across the board."

- AME Medical Spa

$2.5M Revenue Growth in 12 Months

"Terri and her team provide an incredible amount of actionable, data-driven information and training that is beneficial, along with practical advice.

This has resulted in dramatic revenue and profit increases."

- Dr. Francisco Canales, MD

Allego MedSpa

From Struggling Practice to $622K Growth in Year One

"Terri didn't just advise us, she rebuilt the way we operate. We went from years of underperformance to record-breaking growth, including over 520% revenue growth."

- Dr. Andrew S. Frankel, MD

Lasky Aesthetics & Laser

Learn From One of the Industry’s Leading Sales and Business Experts

Terri Ross has spent more than 20 years in medical aesthetics helping practices turn clinical excellence into stronger business performance.

As founder and CEO of Terri Ross Consulting, Terri has worked with aesthetic practices across the country to improve sales performance, patient conversion, team productivity, profitability and long-term growth.

Her experience spans leadership roles with leading medical aesthetic companies and years of consulting, training and speaking throughout the industry.

Today, she teaches owners, providers and teams the same business and sales methodologies TRC uses inside some of the country’s leading aesthetic practices.

Everything You Need to Put the Training Into Practice

On-Demand Masterclass

On-demand training you can watch anytime.

LAER Consultation Guide

Put the method to work in your patient consultations

Immediate Video Access

Start watching right away and put the training to work in your next consultation.

FROM TERRI ROSS MENTORSHIP

Previously Available Only to Mentorship Members

This masterclass was originally taught as part of Terri Ross Mentorship, where aesthetic practice owners and teams get ongoing access to business training, live coaching, and resources built specifically for the business of aesthetics.

Now, you can access this training as a standalone masterclass — no membership required.

Watch on demand. Put it to work with your team.

What Would Just One More “Yes” Be Worth to Your Practice?

Your patients can be worth thousands of dollars over the course of their relationship with your practice.

If this training helps you or one member of your team turn even one more consultation into a booked treatment, what would that be worth?

Get immediate access to Terri’s 39-minute masterclass and LAER Consultation Guide, and put it to work before your next consultation.

One-time $49 payment • Immediate access

QUESTIONS? START HERE

Frequently Asked Questions

How long is the masterclass?

The masterclass is approximately 39 minutes and is designed to give you practical strategies you can start using in your consultations right away.

Who is this masterclass for?

It’s designed for aesthetic practice owners, managers, patient coordinators, injectors, providers, front desk teams, and anyone involved in the patient consultation, treatment planning, or follow-up process.

Is the masterclass live?

No. You’ll get immediate, on-demand access so you can start watching right away (and put what you learn to work in your very next consultation).

How long will I have access?

You’ll have lifetime access to the masterclass, so you can come back to the training whenever you need a refresher or want to revisit it with your team.

What do I get when I purchase?

You’ll get immediate access to Terri Ross’s 39-minute masterclass plus the downloadable LAER Consultation Guide to help you put the training into practice.